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Sela Roofing Wins GAF President’s Club Award

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Sela Roofing & Remodeling, Inc., of St. Louis Park, Minnesota, has received the most prestigious contractor award GAF offers: The GAF President’s Club Award. This highly coveted award recognizes Sela Roofing & Remodeling as one of the “elite of the elite” residential roofing contractors in the United States.

GAF is North America’s largest roofing manufacturer, and only GAF Master Elite® Contractors can compete for its residential President’s Club Award. To qualify for this award, a residential roofing contractor must meet specific criteria in at least one out of three different pathways:

  • Performance pathway – where contractors focus on giving their property owners the best possible service, quality, and protection
  • Reliability pathway – where the contractor has a long history of offering their customers the best quality and protection
  • Service pathway – where contractors consistently offer their customers the best protection available in the marketplace.

Sela Roofing & Remodeling has been a GAF Master Elite® Contractor since 2000. To become a Master Elite® Contractor—a status that less than 2% of roofing contractors nationwide are able to achieve—a candidate must demonstrate proper licensing (in states that require it), maintain insurance,have a proven reputation, and show commitment to ongoing professional training.

“We value our certified contractors for raising the industry standard year after year by installing the best roofing products and systems. Our President’s Club award recognizes only those contractors who have distinguished themselves by the highest standards of excellence, customer satisfaction, and dependability,” says Jim Slauson, GAF’s VP of Certified Program & Services.

“Most people can say it, but they can’t back it up.” That’s how Patrick Hall, operations manager at Sela Roofing & Remodeling, responds when asked what separates Sela from contractors who claim quality, service, value, and craftsmanship as their selling points. “Our craftsmanship and our installers achieve higher standards in the finished product. We have a history of 135,000 satisfied customers and an A+ rating with the Better Business Bureau. Our reputation is driven by reviews on the Internet, referrals, as well as the fact that we’re a member of organizations that carry very high credentials.”

The company’s size contributes to its success. “We’re the biggest exterior contractor in the Twin Cities in Minnesota,” states Hall. “Because we’re the biggest, we are very competitive in the market, offering high-quality products at a very competitive price.”

Sela Roofing & Remodeling carries some impressive credentials. “We’re super excited about receiving the President’s Club Award again from GAF,” says Hall. The company is also a preferred installer for James Hardie Fiber Cement Board, a preferred partner with Pella Windows, and certified by Velux and the Vinyl Siding Institute.

Even a company as large and successful as Sela Roofing & Remodeling still finds time to give back to the community. “We work with Habitat for Humanity, we participate in GAF’s Roofs for Troops program, and we contribute to many different types of charities and community activities,” adds Hall. The company has installed roofs for orphanages and shelters for abused women, works with Little League and softball organizations, and has been recognized as the Recycle Contractor of the Year for the last several years.

Going forward, the record of success will continue, concludes Hall. “We’re installing more and more metal roofing systems, as well as putting more additions on houses. Let the building keep going! We strive for 100% customer satisfaction. That’s always our goal.”


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